Meltwater is a media monitoring and social listening platform built for PR and comms teams. It covers news, social, and editorial content at enterprise scale - and costs $15,000-$35,000 per year under annual contract. If what you need is trend data for your AI assistant, Trends MCP delivers live signals from Google, TikTok, Reddit, Amazon, Wikipedia, and 10 more sources through a single MCP connection, starting free.
Free API access
100 free requests per month. No credit card, no setup fee.
Replaced my manual Google Trends scraper in an afternoon. The data is clean and the latency is surprisingly low for a free tier.
We use it for keyword trend reports. The free monthly quota keeps us batching queries for weekly digests. Upgrading is there when we need more headroom.
Hooked it into my MCP server in like 20 minutes. The JSON response is well-structured and the docs are solid. Exactly what I needed.
We pipe weekly series into BigQuery for a few brand cohorts. Compared to maintaining our old Selenium job, this is boring in the best way. Uptime has been solid.
Great for slide-ready trend screenshots when leadership asks why we are prioritizing a feature. I wish the dashboard had saved views, but the API side is great.
Running it from Cursor with the MCP config took one try. I am not a trends person, but my side project now emails me when a niche keyword spikes hard week over week.
Using the growth endpoints to sanity-check retail names before I write up notes. Occasionally the normalization differs from what I see in the raw Google UI, but it is consistent run to run.
Pulling multi-source ranked lists into a notebook is straightforward. Error payloads are actually readable when I fat-finger a parameter, which matters more than people admit.
Does what it says. I knocked a star because onboarding assumed I already knew MCP wiring; a copy-paste block for Claude Desktop would have saved me 15 minutes.
We track TikTok hashtag momentum against paid spend in a Looker sheet. Not glamorous work, but it is the first tool my team did not argue about during rollout.
Retries are predictable and I have not seen weird HTML in responses (looking at you, scrapers). Would pay for a team key rotation flow, but for now we rotate manually.
Quick checks on retail buzz before we dig into filings. Not a silver bullet, but it is faster than opening twelve browser tabs and reconciling by hand.
Helpful for spotting whether a topic is a one-day meme or sticking around. I still cross-check with Search Console, but this gets me 80% of the signal in one call.
I demo this in workshops when people ask how to ground LLM answers in something fresher than training data. The MCP angle lands well with engineers who hate glue code.
Solid for client reporting. Billing is clear enough that finance stopped asking me what line item this is. Minor nit: peak hours can feel a touch slower, still acceptable.
I wired this behind a small CLI for contributors who want trend context in issues. Keeping the surface area tiny matters for OSS, and the schema has not churned on me yet.
Daily pulls for a 30-day window go straight into our internal scoreboard. Stakeholders finally stopped debating whose screenshot of Trends was newer.
We are pre-revenue, so free tier discipline matters. I hit the cap once during a brainstorm where everyone wanted to try random keywords. Learned to batch smarter.
Security review passed without drama: HTTPS, scoped keys, no bizarre third-party redirects in the chain we could find. That is rarer than vendors think.
I do not need this daily, but when App Store rank shifts look weird, having Reddit and news context in one place saves me from context switching across six apps.
I use it to see if a story is genuinely blowing up or just loud on one platform. It is not a replacement for reporting, but it keeps my ledes honest.
We moved off a brittle Playwright script that broke every time Google shuffled markup. Same data shape every week now, which is all I wanted from life.
Seasonal demand spikes line up with what we see in Amazon search interest here. Merch team stopped sending me screenshots from random tools that never matched.
Solid for client decks. I docked one star only because I still export to Sheets manually; a direct connector would be nice someday.
Steam concurrents plus Reddit chatter in one workflow beats our old spreadsheet ritual before milestone reviews.
Quick pulse on whether a feature name is confusing people in search before we ship copy. Cheap sanity check compared to a full survey.
Monitored from Grafana via a thin wrapper. p95 stayed under our SLO budget last month. One noisy day during a holiday but nothing alarming.
Narrative fights in meetings got shorter once we could point at the same trend line everyone agreed on. Sounds silly until you have lived through it.
Using normalized series as a weak prior in a forecasting experiment. Citation-friendly timestamps in the payload made reproducing runs less painful.
Approved for our pilot group after a quick vendor review. Would love SAML, not a blocker for our size.
YouTube search interest plus TikTok hashtags in one place helps me explain why a sponsor should care about a vertical without hand-waving.
Cron job hits the API before standup; Slack gets a compact summary. Took an afternoon to wire, has been stable for two quarters.
Useful for public-interest topics where search interest is a rough proxy for attention. I still triangulate with primary sources; this is one signal among several.
Runs in a VPC egress-only subnet with allowlisted domains. Fewer exceptions to explain to auditors than our last vendor.
Spotting when a topic is about to flood Discord saves my team from reactive moderation fires. Not perfect, but directionally right often enough.
For lean teams the ROI story writes itself. I would not build an in-house scraper for this anymore unless compliance forced it.
Examples in the docs match what the MCP actually returns. You would be surprised how rare that is in this category.
Pager stayed quiet. When something upstream flaked once, the error string told me which parameter to fix without opening logs first.
Students use it for coursework demos. Budget is tight so free tier matters; we coach them to cache aggressively.
Helps prep talking points when retail interest in our name swings after earnings. Not material disclosure, just context for Q&A prep.
Response sizes stay small enough for mobile hotspots. I hate APIs that dump megabytes for a sparkline.
What are you working on?
How will you connect?
Meltwater built its business on media monitoring. The product is genuinely good for PR teams that need to know when a journalist writes about their brand, which outlets are covering their competitors, and how sentiment in editorial coverage is moving over time. That is the job it is designed for.
The problem is that "trend research" and "media monitoring" are two different jobs, and Meltwater pricing ($15,000-$35,000/year, annual contract, sales call required) gets attached to teams whose actual need is the trend research side - search momentum, social signals, consumer demand shifts - not brand surveillance.
Meltwater's core strength is breadth of media coverage. 300,000+ news sources. 300 million social profiles. Real-time alerts when keywords appear in media. Sentiment analysis across news and editorial content. It is built to answer: who is talking about this brand, where, and with what tone?
The platform also includes social listening (monitoring social mentions), competitive benchmarking (share of voice against competitors), influencer identification, and now AI-powered analysis through its Mira Studio assistant. It is a large platform serving a large enterprise use case.
What it does not provide is the kind of multi-platform trend data that Trends MCP covers. Amazon purchase intent signals. TikTok hashtag volume over time. Wikipedia page view spikes. npm package download trends. Reddit community discussion momentum. These are consumer demand and cultural momentum signals, not media mention signals. Meltwater covers the media layer; Trends MCP covers the demand layer.
A Meltwater user is typically a comms or marketing professional sitting in a dashboard, reading alerts about press coverage, and building reports for stakeholders on brand sentiment. The workflow is manual, report-oriented, and designed for human review.
A Trends MCP user is typically an analyst, investor, researcher, or developer who wants live trend data available inside an AI assistant. Ask Claude what is trending in a product category. Ask Cursor to pull growth rates for a list of keywords before writing a brief. Get normalized trend data from 15 sources in a single AI conversation. The workflow is AI-native, query-driven, and designed for programmatic access.
These are not competing for the same budget in most organizations. Where they do overlap - teams that want both brand monitoring and trend research - the comparison on trend research functionality favors Trends MCP, and on cost there is no comparison.
For trend research specifically, Trends MCP covers signals Meltwater does not include in any tier:
TikTok hashtag volume over time. How fast is a topic growing on TikTok week-over-week? Meltwater monitors social mentions; it does not provide TikTok hashtag trend time series with growth rate comparisons.
Amazon product search demand. What is the purchase intent signal for a product category on Amazon? This is a leading indicator of consumer spending that no media monitoring platform surfaces.
Wikipedia page views. Spikes in Wikipedia page views for a topic often precede mainstream media coverage by days. Meltwater monitors coverage after it happens; Wikipedia signals arrive earlier.
npm and app download trends. Developer ecosystem adoption signals. Not in Meltwater's scope.
Normalized cross-platform comparison. Meltwater provides volume for individual sources. Trends MCP normalizes all sources to a consistent 0-100 scale so a Google Search trend of 70 and a TikTok trend of 70 are directly comparable.
If your primary use case is brand monitoring - tracking press coverage, managing PR crises, benchmarking share of voice against competitors, identifying journalists and influencers covering your category - Meltwater is purpose-built for it. The database depth and alert infrastructure for media monitoring is Meltwater's core competency. No trend data API competes with that.
If your primary use case is trend research - understanding where consumer demand is moving, what signals are emerging across search and social, and what your AI assistant can query in conversation - Trends MCP addresses that need directly, without the enterprise contract and without the brand monitoring overhead.
Connect
An API key is required to connect. Get your free key above, then copy the pre-filled config for your client.
Cursor
Cursor Settings → Tools & MCP → Add a Custom MCP Server
"trends-mcp": { "url": "https://api.trendsmcp.ai/mcp", "transport": "http", "headers": { "Authorization": "Bearer YOUR_API_KEY" } }
+ Add to Cursor
Or paste into Mac / Linux — ~/.cursor/mcp.json
Windows — %USERPROFILE%\.cursor\mcp.json
↑ Get your free key above first — the config won't work without it.
Claude Desktop
User → Settings → Developer → Edit Config — add inside mcpServers
"trends-mcp": { "command": "npx", "args": [ "-y", "mcp-remote", "https://api.trendsmcp.ai/mcp", "--header", "Authorization:${AUTH_HEADER}" ], "env": { "AUTH_HEADER": "Bearer YOUR_API_KEY" } }
Mac — ~/Library/Application Support/Claude/claude_desktop_config.json
Windows — %APPDATA%\Claude\claude_desktop_config.json
Fully quit and restart Claude Desktop after saving.
Claude Code (CLI)
claude mcp add --transport http trends-mcp https://api.trendsmcp.ai/mcp \ --header "Authorization: Bearer YOUR_API_KEY"
Windsurf
Settings → Advanced Settings → Cascade → Add custom server +
"trends-mcp": { "url": "https://api.trendsmcp.ai/mcp", "transport": "http", "headers": { "Authorization": "Bearer YOUR_API_KEY" } }
Mac / Linux — ~/.codeium/windsurf/mcp_config.json
Windows — %USERPROFILE%\.codeium\windsurf\mcp_config.json
Or: Command Palette → Windsurf: Configure MCP Servers
VS Code
Extensions sidebar → search @mcp trends-mcp → Install — or paste manually into .vscode/mcp.json inside servers
"trends-mcp": { "type": "http", "url": "https://api.trendsmcp.ai/mcp", "headers": { "Authorization": "Bearer YOUR_API_KEY" } }
Paste into .vscode/mcp.json, or:
Command Palette (⇧⌘P / Ctrl+Shift+P) → MCP: Add Server
Data Sources
All data is normalized to a 0-100 scale for consistent cross-platform comparison.
Tools
Four tools, organized by how you start. With a keyword, track history and growth. Without one, use discovery to see ranked movers or what is live right now.
You already have a keyword.
Chart how it moves over time and compare growth across sources.
No keyword required.
Ranked lists on one source with a growth sort you choose, or a live snapshot of what is trending across platforms.
Outputs
FAQ